Minimum’s tech allows businesses to integrate carbon calculation and offsetting directly into their customer journey (e.g. at point of sale), allowing them to neutralise their environmental impact by default. There is massive pressure for businesses to act more sustainably, but very few have the resources or tools to even know what their carbon footprint is, let alone reduce or offset it. Minimum simplifies the process and is currently helping businesses achieve carbon neutrality across a wide-range of industries: from professional services, to real estate, to on-demand delivery. By the end of 2021 they expect to be facilitating the offsetting of over a hundred thousand tonnes of CO2e.